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Diploma in Digital Marketing

BUILDING STRONG AND

COMPREHENSIVE DIGITAL SKILLS

  • Practical approach to digital marketing strategies
  • Covers all key digital marketing channels

Comprehensive Digital Marketing Program

Our Diploma in Digital Marketing provides students with a solid foundation in modern marketing principles and digital strategies. The program covers essential areas including SEO, social media marketing, email marketing, content creation, and digital analytics.

Through a combination of theoretical knowledge and practical application, students develop critical thinking and creative skills essential for digital marketing success. The curriculum emphasizes real-world campaigns and case studies to prepare students for the challenges of the digital marketplace. Students gain hands-on experience with the latest tools and analytics platforms used by professionals in the industry. They also learn to design and execute data-driven marketing strategies that align with evolving consumer behavior and digital trends.

Graduates will be equipped with the skills to analyze digital marketing opportunities, create effective campaigns, and measure performance metrics. This diploma serves as an excellent foundation for further studies or immediate entry into the digital marketing field.

Course Details & Modules

Requirements

Duration of Study: 2 Years (4 Semesters)
Mode of Teaching: Face to Face
Campus: Curepipe
Entry Requirement: Cambridge O’Level (at least 3 Credits) or equivalent

Cost: Rs 42,500 (Annual Registration Fee), Rs 7,500 per month (24 Months)

Certification: Diploma Awarded by SEGi Colleges of Malaysia

Programme Modules (Year 1)

Semester I

  • Introduction to Digital Marketing
  • Principles of Marketing
  • Content Creation Fundamentals
  • Consumer Behavior

Semester II

  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Web Analytics

Programme Modules (Year 2)

Semester III

  • Pay-Per-Click Advertising
  • Content Marketing Strategy
  • Mobile Marketing
  • Digital Branding

Semester IV

  • Digital Marketing Strategy
  • E-commerce Marketing
  • Marketing Automation
  • Digital Campaign Management

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JOIN OUR COURSES WITH A MINIMUM OF 3 CREDITS (O'LEVEL CAMBRIDGE)